Fusion Of Ideas

Mastering the art of innovation in technology.

Worlds First Customized Apple Watch! — April 15, 2016

Worlds First Customized Apple Watch!

Check out the world’s first ever customized Apple Watch design implementation by Fusion of Ideas. They do a great job of customizing and mobilizing all types of tech devices.

World’s First Customized iPad Pro! — February 5, 2016
Should I Make my App FREE or Paid? — January 13, 2016

Should I Make my App FREE or Paid?

So your app’s nearly there! It’s developed and ready to submit to the app store. However there’s one last important decision you have to make that can have a significant impact on your app’s app store success, whether or not you make your app free or paid. This is absolutely critical, and the decision you make depends on different factors. An effective pricing strategy is essential to the success of your application.

Don’t free apps get the most downloads?

Well, technically yes, but it’s not that simple. Sure it’s easier to get more people to download an app if it’s free, but that shouldn’t be your main concern when making your decision. Offering free downloads will only propel your company to success under certain conditions. Thinking strategically such as what the overall goal for your app is, the characteristics of the app itself, and it’s place in your business overall are all important factors to keep in mind when trying to make a decision.

Let me break down some of the goals and outcomes that can help you develop an effective pricing strategy.

Consider making you app free to download if it falls into one of these categories:

  • Your app’s main purpose is to support your company’s primary product
  • Your app is inherently viral
  • Users have to make an IAP to use the app

Consider requiring payment for the app if:

  • Your able to explain the value of the app in screenshots
  • If the app itself is your main source of revenue

To charge or not to charge?

Deciding whether or not to make an app free or paid depends on the app’s purpose and content. If your app’s purpose is to generate a revenue stream, making it paid will probably be the best option for you. You can also consider offering your app for free for a limited time, a promotional opportunity that tends to work well for a lot of apps.

If the goal of your app is not directly related to generating revenue, you might consider making the app free to download. If you have other distribution channels outside of the app store that provide you with a revenue stream, your likelihood of a successful app most likely falls under free download. Also, if your app’s pricing model requires an immediate in-app purchase, making the app free for download is the best option.

6 Awesome Laser Etched iOS Devices — October 8, 2015
The Perks of Stealth Armor — June 15, 2015

The Perks of Stealth Armor

Stealth armor is pretty difficult to come across. Not many companies offer stealth armor cases, which is questionable considering how protective the material is. It is a bit pricey compared to plastic cases, however the almost indestructible material makes it worth your money. Unlike a plastic iPhone case, a stealth armor case absorbs the shock from drops and accidents. You don’t have to worry about damaging your electronic devices as long as you have stealth armor on it.

It’s rare to come across  companies who sells stealth armor iPhone cases, or a company that will create a custom permanent case for an iPad or iPhone. With that being said I, I came across an amazing company that’s dedicated to quality device customization. Fusion of Ideas is a company based in Lake Forest, California that offers permanent device customization for pretty much any device you can think of.

Having a stealth armor on your device makes it not only extremely durable and protective, but unique and personal as well. Fusion can customize your stealth armor with any design you choose. You have the choice to get either a permanently installed stealth armor on your device, or a removable stealth armor case. Customizable stealth armors are great for businesses who want to mobilize and personalize their devices with their company logos. Defiantly a worthy idea to look into!

3 Ways of Making Money from Developing Free Mobile Apps — June 10, 2015

3 Ways of Making Money from Developing Free Mobile Apps

Most of us prefer using free apps rather than paid ones simply because they’re free right? Who wants to pay when there’s an alternative free option. Well, this leads to the question how do the owners of these free mobile apps make money off their developments? Do they even make ANY money at all? The reality is that free apps have the potential to make loads of money.


If a free app happens to attract a certain target audience, there is a significant possibility that an organization will want to sponsor the app. When an organization wants to get their message across to a specific target audience that your app happens to reach, they will actually pay you to include sponsored content on your app. You will need to sign a contact with the partner, and make sure they pay you what your worth. A good sponsor will pay more than the price of an individual advertising slot to be featured in your app. Remember, since they are a sponsor they have exclusivity that other advertisers don’t have, therefore they should pay for that exclusivity.

In app Purchases:

This is a great way to make extra money from a free app. It’s a very tactical way to make money as well. You get people to download the app by making it free, and then offer additional purchases within the app. You could charge for any additional content that a user may be interested in. If you already have a popular app, it may not be that difficult to get users to pay for additional features on the app. This method will require you to use a third party payment company such as PayPal.

In app Advertising:

This remains a very effective and common way to make money from free apps. You can advertise on a free app by monetizing it, causing advertisements to appear throughout your app. You could also give users the option to remove advertisements by offering a fee to upgrade. Either way, you’ll be making a profit.

3 Advantages of Developing an iOS App — May 18, 2015

3 Advantages of Developing an iOS App

If your considered developing an app anytime soon, take a look at some of the advantages iOS app development has to offer.

Profitable Platform

Users of Apple devices are four times as likely to spend money on apps and content compared to competition. In other words the revenue generated for iOS apps is much higher than the competition. If your looking to generate the highest possible revenue from your app, investing in a iOS app is the way to go.

App Security

Safety and security is an extremely important aspect of any app. You don’t want to develop an app that is easy to hack or prone to security breaches. Apple has very strict security protocols that puts developers at ease in terms of coding. Due to Apple’s strict safety measures, your app is much less likely to be replicated by other app developers.


iOS apps are much easier to make compatible across all iOS devices. This allows an app that is created for one device to be available on multiple iOS devices without compromising user experience. Data sharing is extremely easy because of iOS device’s compatibility, which is a massive time saver for developers.