Many factors play into the failure of a business’s mobile applications. There is a 50/50 chance that enterprises will succeed in mobilizing their business applications. This makes it absolutely crucial to understand what factors cause the failure or demise of mobile apps, and take the necessary precautions to avoid them.
Building an App that no one Uses
Developing an app without backup and support will lead to its failure. Without the ability to qualitatively and qualitatively gather user feedback, and measure and analyze user behaviors within your app, it will be difficult to retain a user base. One of the biggest problems enterprise apps face is retaining their user base. Many users use the app once, and then abandon it. This is where doing your research will come in handy in assessing any improvements that could potentially make your app more appealing to use.
Lacking Design and Easy Navigation
Users will quickly abandon an app if they see that your app is lacking a structured, attractive design, and easy navigation. No one wants to take a chunk out of their time trying to figure out how to use a complicated app. Many rather just abandon it altogether. You’d be surprised how much visuals and design play a significant role in the amiability of an app. Making sure to hire a development team that can master design and layout is crucial to avoid launching an unsuccessful app.
Building a Mobile app that Resembles an Enterprise Web App
There are significant differences between mobile apps and enterprise web apps. Web apps work by logging in and navigating through several pages until you find your desired task. Mobile apps on the other hand are built with specific tasks already laid out. This enables you to complete a task fairly quickly on a mobile app, and with little navigation. Building a mobile app in the style of of a web app is bound to fail. People have a certain mindset when it comes to mobile apps. They should be simple, personalized, and contextual. Know the difference between the two to avoid failure.